How to Photograph Candles for an Instagram-Worthy Feed

Stop the Scroll with Gorgeous Candle Photos

Your Instagram feed is your digital storefront, and captivating visuals are key to growing your candle brand. To create an irresistible aesthetic, you need more than just a quick snap. Here’s how to photograph candles that will pop on Instagram:

• Create a Consistent Mood: Define your brand’s vibe. Is it bright and airy, dark and moody, or warm and cozy? Use consistent colors, props, and lighting in your photos to create a cohesive grid that tells your brand’s story at a glance.
• Play with Angles: Don’t just shoot from the front. Try a top-down ‘flat lay’ shot, an angled shot that shows depth, or a close-up that highlights the flickering flame. Variety keeps your feed engaging and interesting.
• Show the Glow: While clean product shots are great, nothing sells the experience of a candle like a photo of it lit. Dim the ambient light to let the candle’s warm glow take center stage. This creates an emotional connection and helps followers imagine the ambiance in their own space.

The Effortless Solution: Constantly creating new, on-brand content for Instagram is a major challenge. ProductLensAI transforms your content strategy. Upload one photo of your candle and use our AI to generate limitless scenes and styles. Need a festive holiday background or a calming spa setting? Generate them in seconds. Our AI editing tools can even add that perfect, cozy glow to any image, ensuring your feed is always captivating and fresh.